Repeatedly engaging in pleasure-seeking behaviours like alcohol consumption, drug use, or smoking can establish neural pathways in the brain, linking the relief of negative emotions such as stress and depression to persistent cravings and impulsive desires.

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While certain behaviours may be harmless in moderation, any pattern that effectively, consistently, and physiologically numbs or suppresses emotions, trauma, or depression has the potential to evolve into an addiction.

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Hypnotherapy can be so effective in the treatment of habits and addictions, as it can reprogram those neural pathways through the sub-conscious mind. It can also find, neutralise and remove the "root" causes responsible for the habit or addiction in the first place; and replace that habit or addiction with a more healthy alternative. ​